Our fourth and final CREATES event – ‘NEVER WASTE A GOOD CRISIS’ looked back at the lessons learnt over the past 12 months and what positives we can take into the post pandemic world as we plan how to build back better.

State of the Snowsports Market – the latest consumers insights from MTN

What are skiers thinking, doing and planning right now and what do they want in the future? In our latest consumer survey we focus on consumers confidence about next winter season and what they want to see from the industry when the pandemic is over.

James Gambrill: CEO Mountain Trade Network


Never waste a good crisis: Lessons learnt from the pandemic and plans to build back better

Many resorts and snowsports organisations have continued to operate during the pandemic. What lessons have been learnt that can help shape the mountain resort offering in the future? How have consumers responded and how has that differed from expectations? What plans are already underway to ‘build back better’ post pandemic?

James Gambrill: CEO Mountain Trade Network

Adam Breen: Director Le Verre Gourmand

Never waste a good crisis: What are the opportunities for the snowsports industry post pandemic? 

Whilst uncertainty and restrictions may be in place for the near future, we will at some point emerge into a post-pandemic world. To what extent will things have really changed, and how do we as an industry recognise the opportunities that arise and take advantage of them?

Catherine Cosby: Mountains4all

Iain Martin: The Ski Podcast

Gordon Ritter: Industry Expert

Lauren Spring: Peak Feeling Ski

Apres Session

To close, we were treated to a private live music après session from Chris Quinn sponsored by Apres Ski Bands