The MTN CREATES series of virtual events will take place one day each month of the 20/21 winter season.

With speakers drawn from within the industry and from our panel of experts, MTN Creates will give everyone in the mountain industry the chance to connect with friends and colleagues, share the experiences of working through this most unusual of winter seasons, and gain ideas, inspiration and expert advice to provide everyone in the mountain sports invoice the best chance of surviving and thriving in this new normal.

On 24 February 2021 our third MTN CREATES Event focused on whether the roll out of vaccines means we are nearing the end of lockdowns and travel restrictions and can start to plan for a post pandemic world. We’ll examine what the lasting impacts of Covid-19 might be on our industry and how we can adapt.

Full recordings of all forum sessions are available on the MTN platform for premium members. Below we present some extracts from the event.

How are snowsports businesses preparing for life post pandemic?

The pandemic has disrupted businesses in almost every sector but few have been impacted as widely and deeply as those in our own industry. With an end to current restrictions in sight, how are snowsports businesses both large and small preparing for the immediate and longer term future – when so much uncertainty still remains?

We spoke with Joe Ponte, CEO of Inghams, Cahal Kane CCO of Ski Yodl, and Paddy Griffith and Tania Casey of Huski. Below is a clip in conversation with Huski.

How will resorts adapt operations for the future and what are the opportunities for growing visitor numbers?

Resorts across the world have invested significantly in infrastructure and operational changes in preparation for this winter, but whilst the immediate threat of covid may recede in the near future, what elements of these changes may stay in place and what other changes may be required for the future? Recent studies also suggest it may take years rather than months for visitor numbers to the mountains to return to pre-pandemic levels, what can resorts do to attract both previous visitors and appeal to new markets?

We spoke with Elena Protopopow from the Tirol and Marco Pappalardo from Dolomiti Superski. Below is a clip in conversation with Marco, and the full set from Al Jones who ended the event with a live music set from his home in Meribel. Enjoy!