Mountain Trade Network is delighted to welcome Mountain News.co.uk as our Breakfast Sponsor of SASTEX 2026.

About Mountain News

Mountain News is the global media and marketing platform dedicated to the mountain travel industry. For more than 50 years, we’ve worked alongside resorts, destinations, tourism boards, and alpine brands to connect them with high-value mountain travellers and the trade partners who serve them.

Best known for our winter leadership through OnTheSnow.co.uk & Skiinfo Europe, Mountain News now plays an increasingly important role in helping the industry adapt to a year-round travel mindset. As mountain destinations evolve beyond a single season, we provide the insight, audience reach, and storytelling needed to support sustainable four-season growth.

Mountain News.co.uk – Supporting the Alpine Industry’s Shift to Year-Round Travel
Reaching Mountain Audiences in Summer

When winter ends, mountain travellers don’t stop travelling — they change activities. Research shows that two-thirds of winter skiers continue to visit mountain destinations in summer, returning for hiking, mountain biking, festivals, gastronomy, wellness, and family experiences.

To support this behaviour, Mountain News produces a dedicated summer content and marketing ecosystem across Europe, the UK, and North America. Between May and September, our platforms reach millions of affluent, active travellers who are actively planning summer mountain trips.

In the UK alone, Mountain News.co.uk reaches more than 400,000 summer users, primarily aged 25+, with strong household income profiles — making it a powerful channel for destinations seeking to attract British summer visitors.

Editorial Storytelling That Inspires Travel

Mountain News’ summer editorial showcases the beauty, culture, and diversity of mountain destinations beyond snow. Through immersive storytelling, practical guides, and destination-led features, we help travellers discover what makes each alpine region unique during the warmer months.

Our content positions resorts as four-season playgrounds, answering essential travel questions and inspiring visitors to explore mountains in new ways — from festivals and food to wellness and outdoor adventure.

For destinations and resorts, this editorial approach builds early-stage inspiration and supports real travel decision-making.

 

Turning Visibility into Results

Mountain News supports summer growth through proven marketing solutions including Spotlight, Amplify, and Summer+. These programs are designed to deliver guaranteed visibility and engagement through a combination of:

  • Dedicated editorial content
  • Homepage and premium placements
  • Newsletter and mobile exposure
  • Social and native amplification

Together, these solutions help destinations build awareness, inspire trip planning, and maintain relevance throughout the summer and shoulder seasons.

Mountain News at SASTEX

As SASTEX Breakfast Sponsor, Mountain News is proud to support the alpine trade community and share insights on how destinations can strengthen their summer strategy, extend demand beyond winter, and future-proof their mountain economy. Mountain News will take part in the Trade Exchange at SASTEX, 13 March 2026, and are available for pre-scheduled meetings.

Website: https://www.mountainnews.co.uk/
Contact: Chad Dyer – dyer@mountainnews.com

Mountain News. Supporting mountain destinations — every season.