Following a very succesful first event at Olympia in 2025, Mountain Trade Network are delighted to confirm the 2025 Snow Show will take place on October 17 and 18, 2026 at Olympia for it’s 50th edition!
Who will attend?
Our marketing plan centres on targeted communications to the right audience. The 2025 show attracted over 10,000 visitors with many exhibitors commenting on the aualiuty of the audience being the best in years.
About the show?
The main show hall is on two levels, with a mezzanine balcony surrounding the downstairs space. This provides a great atmosphere for the show, as those on the balcony can look down at the buzzing floor below. It also allows for natural flow throughout the show, with stairs at each corner of the hall plus a brand new glass staircase from the main show floor to the balcony providing simple access between floors.
Themed zones throughout the show based on MTN’s extensive research and understanding of the priorities for UK skiers and snowboarders.
Why Olympia?
Olympia is one of London’s oldest and most loved event spaces, built in 1886, and is now undergoing a £1.3 billion transformation to become London’s leading premium event space with the refurbishment of both main exhibition halls and the integration of two hotels plus a covered central atrium.
We feel Olympia brings a blend of history, quality and convenience that makes it the perfect home for the Snow Show, with natural light from the glass domed roof giving an outdoor feeling whilst removing the uncertainty of London weather! Served by two tube stations and its own dedicated station at Kensington Olympia just steps from the show entrance, Olympia is very easy to get to. A short stroll from the centre is one of London’s premier shopping areas – Kensington High Street, home to three leading ski retailers. This area has been a hub for UK snowsports for many decades.
